I really don't read a lot of books anymore. But I would, if I had the time to digest.
When I was a kid, my parents used to steal the light bulbs from the ceiling and the bed lights. I was an avid reader on top of being an owl. But I had a flashlight, and they would leave the bathroom light on all night long.
So every once in a while — mostly toward the end of a novel — I would grab a blanket and a pillow and install myself comfortably. In the bathtub.
Back then it was Isaac Asimov, Ray Bradbury, Arthur C. Clarke, Jules Verne, espionage and commandos and submarines and adventures. Not quite what they would recommend at school, you see.
Nowadays I choose my reading with care and patience — the best ROI for my time and attention. If you do too, this page is for you. The books, people, communities and resources below are the ones I keep returning to. Some shaped me as a designer; some still do.
A small shelf I keep within reach.
- 01
The Design of Everyday Things
Don Norman
Gave me the vocabulary for affordance and the patience to ask whether a thing's shape matches its intent. Still the clearest single book on the difference between a thing that works and a thing that feels like it should.
- 02
Just Enough Research
Erika Hall
Did the job of three larger books. Made it OK to do less research, better, and to stop apologising for that publicly.
- 03
Articulating Design Decisions
Tom Greever
Changed how I behave in design reviews. The framing — that the decision is a conversation with people who do not share your context — is something I now do without thinking about.
- 04
A Pattern Language
Christopher Alexander
The original design system. The interesting thing is not the patterns. It is the discipline of naming a recurring decision so it can be reused without being copied.
- 05
Thinking in Systems
Donella Meadows
The book I reach for when the same symptom keeps coming back wearing different clothes.
- 06
The Death and Life of Great American Cities
Jane Jacobs
Not about design. About what happens when planners stop noticing what is already working. Every product team I have worked with would benefit from reading the first three chapters.
- 07
Inspired
Marty Cagan
The closest thing the product world has to a canonical text. I disagree with parts. The discipline of the argument is what stays.
- 08
Continuous Discovery Habits
Teresa Torres
The practical follow-on to Inspired. The opportunity-solution tree is the simplest tool I know for separating what you are doing from why.
- 09
Shape Up
Ryan Singer
The Basecamp method, written down. Whether or not you adopt the cycles, the chapter on appetite vs estimate has changed how I scope work.
- 10
Refactoring UI
Adam Wathan & Steve Schoger
The book I quietly hand to designers and engineers alike when their work is fine but a bit flat. Twenty small choices, well-made.
- 11
Ruined by Design
Mike Monteiro
A polemic. Necessary. The argument that designers carry ethical responsibility for the products they ship is non-negotiable now.
- 12
The Making of a Manager
Julie Zhuo
For the moment a designer first ends up leading other designers. Honest about how much of the job is conversation, not direction.
Informal mentors, most of whom do not know it.
- 01
Mike Monteiro
Mule Design
For the unflinching stance on design ethics, and for the line that designers are gatekeepers whether they like it or not.
- 02
Erika Hall
Mule Design
For arguing that research is just paying attention. Slow research, in particular.
- 03
Frank Chimero
The Shape of Design
For the writing itself. The way an essay can be a careful object.
- 04
Tobias van Schneider
DESK · DESIGNER MAG
For the daily practice of side projects as a way to stay honest about your own craft.
- 05
Khoi Vinh
Subtraction
Decades of patient writing on design and the publishing industry. The blog still reads like the early web in the best sense.
- 06
Bret Victor
Worrydream
For showing that the medium of software is more malleable than we treat it. Watch his talks once a year.
- 07
Cap Watkins
Design leadership
On how a design team functions when you stop trying to control it from the centre. The Etsy-era writing still holds.
- 08
Indi Young
Practical Empathy
For the slow, careful version of qualitative research. Thinking styles, mental models, listening sessions.
- 09
Teresa Torres
Product Talk
For making continuous discovery a habit, not a project. The interviewing-without-leading-questions discipline alone is worth it.
- 10
Marty Cagan
SVPG
For the argument that empowered product teams are not a luxury, and for being specific about what "empowered" actually means.
- 11
Ryan Singer
ex-Basecamp
For Shape Up, for jobs-to-be-done in its honest form, and for being one of the few product thinkers who writes like he is in the room with you.
- 12
Brad Frost
Atomic Design
For getting design systems to feel less like a deliverable and more like a discipline.
Places that taught me design is a craft, not a job title.
- 01
ADPList
Where mentorship became something I could give back without it being a side hustle. I am currently a mentor there myself.
- 02
IxDA — Interaction Design Association
For taking interaction design seriously as a discipline when most of the industry was still arguing about whether it was one.
- 03
AIGA
For carrying the older end of the design profession's memory. Even when you outgrow the chapters, the values stay.
- 04
Config — Figma's conference
The closest thing the current design community has to a state-of-the-craft gathering. The Friday-after-Config dip is real.
- 05
Mind the Product
For making it normal to talk about being a product manager out loud, with other product managers, in public.
- 06
Designer Hangout / Friends of Figma
The Slack communities that keep the day-to-day questions of working designers from being lonely.
- 07
Local UX meetups
Wherever you are. The shape of the work in a place becomes legible inside a meetup faster than anywhere online.
- 08
IA Conference
For the people who still think structure is a design problem worth a whole conference about.
Open tabs that earn their space.
- 01
A List Apart
Twenty-plus years of careful writing on the craft. The standard against which I quietly measure any design writing.
- 02
Smashing Magazine
The trade journal. Still useful for the depth of the long-form articles, even when the rest of the web has shortened.
- 03
UX Collective
The Medium publication, when you need a wide-angle scan of what the field is currently arguing about.
- 04
Nielsen Norman Group
For the research-paper end of the field. Citation-worthy when you need to make a usability claim out loud.
- 05
web.dev / Google for Developers
When the question becomes performance, accessibility, or a specific Web platform feature. Almost always the primary source.
- 06
Apple Human Interface Guidelines
Even if you do not design for Apple platforms — the patience and care in the writing is worth the visit.
- 07
Material Design
For the discipline of writing a system down to the point that other teams can use it without you in the room.
- 08
WCAG / W3C Accessibility
The source of truth when accessibility becomes a conversation. Bookmarked, used often.
- 09
Mobbin / Pttrns
For pattern reconnaissance — what apps in your category are actually doing right now, with screens to compare.
- 10
Awwwards
For the visual end of the field. Useful in small doses; less useful when used as the brief.
- 11
Refactoring UI tweets
Adam Wathan and Steve Schoger's short takes are some of the best small-bites design lessons on the open web.
- 12
Brad Frost's blog
For design systems, atomic design, and the longer-arc thinking on how teams scale design.
If someone obviously belongs here and isn't, it is almost certainly because I forgot, not because I do not owe them.
Write to me — [hello@ionutmaxim.com](mailto:hello@ionutmaxim.com) — and I will add them. If any of these names or books are new to you and curiosity caught, that is most of the point of this page.