Înapoi la Resurse

Write what your product is actually for in plain language. No marketing. No headlines. The version you would say to a friend who has never heard of it.

Recomandat când

When you have stopped being able to describe the product simply, or when the team keeps wording it differently in different rooms.

Worksheet
Free

The one-sentence brief

TimpThirty quiet minutes, by hand
Descarcă PDF